3D is coming to a living room near you

Three-dimensional TV is coming to a living room near you. But will the technology spur a consumer spending spree like digital and high-definition TV did before it? Or will 3D end up being the next big flop?

One thing is clear, TV manufacturers need something new to get people buying TVs. Over the last couple of years, TV manufacturers have experienced a sales boom as consumers upgrade to digital TVs in anticipation of the government's mandated switch to digital TV broadcasts in February 2009.

Eager shoppers have also been upgrading to high-definition TVs as movie studios, cable and satellite operators, and TV broadcasters have begun offering more programming in HD.

But as the economy worsens, the forecast for the TV market is looking grim. The LCD TV market is only expected to grow about 17 percent in terms of units shipped in 2009, according to research firm DisplaySearch. This is down from growth of about 29 percent in 2008.

Plasma TV growth is also expected to suffer with the market only expected to grow by about 5 percent in 2009 compared with a 24 percent rise in 2008, DisplaySearch said.

As a result, TV makers are looking for the next hot thing to attract new consumers. And some are hoping 3D TVs could be it.

At this year's Consumer Electronics Show in Las Vegas, four of the top selling TV manufacturers - Samsung Electronics, Sony, LG Electronics and Panasonic - showed off their latest versions of 3D TVs.

Panasonic set up a mini-home theater where its 103-inch, plasma 3D screen showed clips from New Line Cinema's Journey to the Center of the Earth and Walt Disney Pictures' animated film Bolt. They also showed high-definition 3D footage from NBC's broadcast of the 2008 Summer Olympics in Beijing.

While some manufacturers, such as Mitsubishi, Phillips, Samsung, and Sharp, have already begun selling 3D-ready TVs, the top four manufacturers plan to have new, advanced 3D TVs on sale toward the end of 2009 and into 2010.

But the big question is whether consumers, particularly American consumers, will be willing to upgrade to a new TV just because it has 3D. Pricing for today's 3D ready TVs is comparable to other flat screen HDTVs. Samsung and Mitsubishi currently sell their 3D-ready TVs for between $1,000 and $2,800, depending on functionality. These prices are in line with average prices for HDTVs that don't offer 3D readiness.

Keisuke Suetsugi, a manager for the audio visual center at Panasonic, believes that even the newer, more advanced 3D TVs will not cost much more than TVs without 3D. So for consumers already in the market for a TV, adding 3D readiness might not add much cost. But will 3D be enough to compel cutting edge consumers to replace their two or three year old TVs? That's what TV manufactures are hoping.

Three-dimensional movies have been around since the 1950s. And for most of its lifespan the technology has been seen more as a gimmick than something that truly enhances the movie-going experience. But newer technology and advanced special effects are helping 3D movies break into the mainstream.

TV makers believe that much of the demand for 3D will come from Hollywood, which is pushing 3D in a big way. Last year, DreamWorks announced that all its films will be produced for 3D production beginning in 2009. The company has partnered with chipmaker Intel to build processors that will help make 3D in the home a reality.

Sports leagues have also been experimenting with 3D technology. Both the National Basketball Association and the National Football League have broadcast events and games in 3D to movie theaters.

From a technical standpoint, the technology is available and mature enough today to make 3D TVs available at a reasonable cost to consumers. But there are still a few drawbacks that could prevent 3D TV from becoming the next big thing in home entertainment.

For one, to get the really cool, immersive 3D experience without getting a massive head-ache, consumers will have to wear special glasses when they're watching TV in 3D. The glasses are needed because 3D imaging requires sending a different image to each eye. And the glasses help merge the images in the mind and trick the brain into thinking that it's seeing a single 3D image.

I checked out Panasonic's home theater in 3D. I must admit, the experience was phenomenal. I felt like I was on the floor at the Olympics opening ceremonies in Beijing right along side the hundreds of dancers and drummers. But without the glasses, the image looked fuzzy.

Panasonic's Suetsugi admits that in a perfect world, consumers should be able to have the immersive 3D experience without wearing glasses. But he said that it will be at least 10 years before the technology is advanced enough to provide a similarly robust 3D experience without glasses.

"Glassless 3D would be ideal," he said. "But it's just not possible to do that now and get the same quality experience. You would need at least 50 times more pixels to get a display to provide the same 3D experience that we provide with our TV. We are still 10 years away from that kind of technology."

Taesoo Park, a chief research engineer at LG, which makes 3D display monitors for advertising and digital signage, agrees. LG plans to start selling its 3D TVs, which require glasses, late in 2009 or in the beginning of 2010. It's glassless digital signs were also on display at CES.

"Glassless 3D is available today for digital signage and advertising," Park explained. "But the technology is not ready for TVs, because it would hurt people's eyes or give them a headache to look at today's 3D displays for any length of time. It will be at least a decade before we can get the technology to make glassless TV a reality."

That said, some manufacturers claim they have developed technology that doesn't require glasses. Phillips uses a technology it calls WOWvx. 3M and Toshiba also showed off glassless 3D screens at CES. 3M has created a thin film technology that can be used to beam light selectively to the viewer's right and left eyes.

But glasses aren't the only thing that could hold back 3D adoption. Currently, there's no standard way to get 3D footage from the movie studios or from a live broadcasts to the home. Companies, such as Panasonic, are already working on developing a standard. But industry watchers fear that competing standards could emerge and spur another "format" war like the one that pits HD DVD and Blu-ray against each other.

Panasonic's Suetsugi said he is hopeful that a common standard for 3D Blu-ray hardware, software and TVs will emerge sometime this year, paving the way for 3D TV sales to pick up in 2010.

In addition to the standards issue, another hurdle for 3D TV has to do with the high production cost of shooting movies and events in 3D, as well as, the high cost of transporting the video across networks. Three-dimensional video requires multiple cameras for shooting. And it also requires multiple high-definition streams for transporting the video over carrier networks.

Regular standard definition television broadcasts consume more bandwidth capacity than other types of traffic like audio or text. High-definition video eats up even more. And it would likely take at least two full high-definition channels to broadcast live just one game in 3D.

This means that service providers, such as cable or satellite operators, would have to upgrade their infrastructure to handle the high bandwidth demands. Verizon, which is deploying fiber directly to consumers' homes for its Fios service, is already in good shape. But others such as Comcast and Time Warner Cable, are already finding it difficult to carve out enough bandwidth to regular HD video as well as Internet video on their networks.

"Transporting live high-definition 3D streams is very expensive," said Steve Hellmuth, executive vice president of technology and operations for the NBA. "So there has to be sufficient demand and a pool of content before satellite and cable operators will devote resources to delivering it. I really think that Hollywood will initially drive adoption of 3D in the home."

source: cnn.com

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Is Apple really prepping a games console?

Of all the months of the year, January is typically the one when rumours about new tech products keep the internet humming. That's probably something to do with the CES show and speculation surrounding it, both before and after.

click on image to enlarge

Among the most creative we've come across recently is a suggestion by respected technology website TG Daily that a recent Apple trademark filing suggests the company could be planning to re-enter the console gaming market.

No more Mac

That idea comes from Apple's multiple applications in various territories to have the term 'OS X' protected. That's notable because it doesn't include the word 'Mac'.

The thinking goes something like this – Apple is weakening the connection between OS X and Mac simply because the operating system powers platforms other than computers.

Play for games

That includes just the iPhone and iPod touch at the minute, but could equally apply to a future console or any other domestic device that needs an OS.

Since Apple is clearly intent on making the iPhone a powerful gaming device and will therefore have both the games and an online delivery system (the App Store), why not speculate that it could try to make a play for some of the cash Nintendo and Sony are raking in?

While we like the idea that anyone would challenge the current console giants, it's hard to believe that Apple will do so anytime soon.

Pippin redux?

Anyone with an unhealthy knowledge of the history of home gaming will know that Apple has already tried and failed spectacularly with something called the Pippin in 1995.

Still, Apple rarely does exactly what we expect, so we're not ruling anything out at this stage. Just don't read too much into this little bit of speculation.

By J Mark Lytle
source: techradar

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Microsoft launches XBox 360 Gold giveaway

Even with recent news that Microsoft is planning on laying off about 17% of it's employees, the software giant launched it's Lunar New Year promotion. From now until February 15th 2009, residents of Hong Kong will have an opportunity to win some golden XBox 360's. Although these consoles are not solid gold, they are worth a lot more than what participants will have to pay to enter the competition.

To enter the competition you need to purchase a XBox 360 with a 60GB hard drive or an XBox 360 elite. The last step is sending an e-mail to Microsoft explaining why you love your XBox. There has been no word if any other regions will also have a competition like this. The winners will be announced on March 1st 2009.

source: neowin

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Obama has high hopes for keeping BlackBerry

President-elect Barack Obama checks his BlackBerry while riding on his campaign bus in Pennsylvania last March.
(Credit: Pete Souza/ Rapport Press)

President-elect Barack Obama is sure to face his share of hurdles over the course of his presidency. But when it comes to one of them--the possibility that he might have to give up his beloved BlackBerry--he is waxing optimistic that he will overcome.

In an interview with CNN Friday, Obama expressed confidence that he would be able to keep his smartphone, despite well-publicized concerns over the possibility of eavesdropping by hackers and other digital snoops. While Research In Motion offers encryption, the U.S. government has stricter requirements for communications security.

Some handheld devices, such as General Dynamics' Sectera Edge, have been officially blessed as secure enough to handle even classified documents, e-mail, and Web browsing.
But Obama seems determined to hang on to his device of choice.

"I think we're going to be able to beat this back," Obama told CNN's John King. "....I think we're going to be able to hang onto one of these. Now, my working assumption, and this is not new, is that everything I write on e-mail could end up being on CNN. So I make sure that--to think before I press 'send.'"

Obama senior adviser David Axelrod told ABC News: "He's pretty determined."

The matter of the BlackBerry has been widely discussed in the media, not only because it represents security challenges specific to the BlackBerry era, but because Obama describes it as a symbol of his desire to stay in touch with the world outside the presidential bubble.

"I applaud that (desire)," Paul Begala, a CNN political contributor and former adviser to President Bill Clinton wrote in a commentary earlier this month. "And so I'm on his side in the Battle of the BlackBerry."

Research In Motion couldn't have paid for a better ad campaign.

Of course, the BlackBerry isn't the only consumer electronics device to share a headline with the president-to-be recently. Questions over whether Obama owned a Microsoft Zune had gadget watchers all aflutter late last year.

source: cnet.com

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Windows worm hits 8.9 million PCs in past week

Security researchers are reporting that in the past four days a worm has infected 3.5 million Windows computers.

The worm, dubbed Conficker, Downadup, or Kido, spreads via a vulnerability that Microsoft patched in October 2008. Once on a machine it sets up an HTTP server and resets a machine's System Restore point to stop administrators deleting it.

"The number of Downadup infections are skyrocketing based on our calculations," said F-Secure in its blog.

"From an estimated 2.4 million infected machines to over 8.9 million during the last four days. That's just amazing."

The worm contains the usual Trojan package that allows the controller to download new files from their own server. But in an unusual twist the malware generates hundreds of seemingly random domain names to scan for updates, making it much harder to track the one used by the malware writer.

"Our advice is to block all incoming and outgoing traffic on port 445 from those computers to ensure that
(a) they aren’t hit with exploits from the internet and (b) if they somehow are exploited, they aren’t able to infect the rest of the network via file shares," said Graham Cluley, senior technology consultant for Sophos.

"Furthermore, if you have a group policy in place to lock out accounts after too many unsuccessful login attempts, the worm will probably cause many of these accounts to become locked out during the worm’s password cracking attempts. This can obviously be annoying, but at the same time it is a good indicator that you may have an infected computer on the network."

Servers in the US and Europe have had fewest infections due to regular updating by IT administrators. China, Brazil and Russia have been hit hardest according to F-Secure.

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